What is Luminate Online Marketing?

Luminate Online Marketing, often called Luminate Online (LO), is an online fundraising and communications platform provided by Blackbaud, Inc. Luminate comes with a host of built-in features as well as add-ons to expand the product’s functionality, making it one of the most powerful marketing solutions available to nonprofits.

Why should I use Luminate Online?

Luminate Online integrates CRM data with fundraising and communications data, providing a comprehensive online fundraising solution. With Luminate’s robust feature set and nearly limitless customization options, your nonprofit can set unique goals and follow through with prospective constituents in a completely personalized way.

Learn how DNL OmniMedia can help your nonprofit implement Luminate Online!

Understanding the Luminate Suite

Luminate Online, Luminate CRM, and TeamRaiser

Luminate Online

Luminate Online is the primary product within the Luminate Suite and comes with a broad selection of fundraising, marketing, communication, and event management tools.

With so many built-in features, Luminate Online can serve as a nonprofit's one-stop fundraising platform. Plus, its configurability allows each organization to completely customize the product to meet its unique needs

Primary Integrations

Blackbaud CRM


Raiser's Edge

Check out the Luminate Online Marketing product page to see all the useful features!

Luminate CRM

Luminate CRM -- the other half of the Luminate Suite -- is a CRM solution that sits on top of Salesforce and connects to Luminate Online.

The purpose of Luminate CRM is to centralize donor data to give nonprofits a more holistic understanding of their supporters and therefore, more effectively engage with them. Luminate CRM works as an extension of the Salesforce platform, providing a more comprehensive donor management experience for nonprofits.

Primary Integrations



Find out if Luminate CRM is the right choice for your nonprofit!


Blackbaud’s peer-to-peer fundraising solution, TeamRaiser, gives nonprofits all of the tools they need to launch a successful peer-to-peer campaign within Luminate Online.

TeamRaiser enables organizations to build personalized fundraising pages, manage campaign emails and marketing efforts, and track the success of their campaigns. Even better, TeamRaiser’s configuration options are practically limitless, so nonprofits can shape their campaigns to deliver the best results possible.

Primary Integrations

Discover how you can configure TeamRaiser for ultimate fundraising success!

Luminate Online Add-Ons

Learn how DNL OmniMedia can help your nonprofit implement Luminate Online!Grab the guide now!

Luminate Online Features

Learn how DNL OmniMedia can help your nonprofit implement Luminate Online!


Unique Fundraising Solutions

For organizations with complex needs, finding a comprehensive online fundraising solution can be difficult. Luminate Online is highly customizable, allowing your nonprofit to tailor its digital fundraising strategies to meet organizational goals. By working with a nonprofit technology consultant, you can take Luminate Online in creative new directions that are unique to your mission.

Comprehensive Integration

Your nonprofit needs to be able to work with a number of platforms seamlessly, and Luminate Online won’t stand in your way. Luminate Online can be integrated with nonprofit CRMs, allowing for smoother data transfer and a more unified view of all of your constituent data. A nonprofit consultant can also help you integrate other external software to make sure you can manage all aspects of your organization in one place.

Capacity for Growth

While more compact fundraising software solutions might work for a limited time, growing nonprofits need a product that will scale with them. Luminate Online is perfect for organizations who want sustainable solutions as they continue to expand. Not only can Luminate Online accomodate a large constituent pool, but its flexibility means that growing organizations can continually expand, adapt, and further customize its instance to meet needs as they shift over time.

Robust Features and Tools

Instead of trying to work with a number of disparate platforms and disconnected software solutions, find a product that can meet all your needs at once—Luminate Online! With a diverse range of features and add-ons, Luminate Online offers one of the most robust online fundraising, marketing, and donor management feature sets on the market.


Learn how DNL OmniMedia can help your nonprofit implement Luminate Online!

When to Use Luminate Online

What kind of nonprofits use Luminate Online?


Let Double the Donation walk you through the Luminate buying process with this helpful post.

What do we need to implement Luminate Online?

A Clear Online Fundraising Strategy

Luminate Online can be used to accomplish almost any fundraising goal, but you’ll have to know what your nonprofit seeks to achieve before getting started. Put together a list of needs and devise a plan for how Luminate Online can help your nonprofit meet them.

If you’re not quite sure how Luminate Online fits in, you can always seek out the help of a nonprofit technology consultant. They can work with you to pinpoint areas where Luminate Online can support your goals.

  • ✔ What are our most important fundraising goals?
  • ✔ What online fundraising features will we need?
  • ✔ What aspects of our current online fundraising strategy do we want to retain?
A Budget

Luminate Online is an incredibly powerful software solution; it isn’t free and is priced accordingly. With this in mind, you’ll want to make sure your budget has room to cover the full costs of the investment.

Examine your organization’s budget against all the expenses related to purchasing and implementing Luminate Online. Remember: in addition to the up-front cost, you’ll also need to consider training, support, add-ons, customizations, and other costs.

  • ✔ Can we afford Luminate Online?
  • ✔ Can we afford training costs for our staff?
  • ✔ Can we afford to hire a developer for custom solutions, data migration, and platform implementation?
Training for Your Nonprofit Staff

Luminate is easy to use once a nonprofit’s staff has been thoroughly trained. To make sure your team is up to speed on all of Luminate Online’s features, your nonprofit should expect to invest time and money in training.

There are a few different ways you can go about training your staff. Primarily, you’ll need to determine if you’ll work with Blackbaud’s training team or seek the help of a specialized third-party consultant.

  • ✔ Which team members will need to be trained?
  • ✔ How will we handle online fundraising during the training process?
  • ✔ Will we use Blackbaud’s training services or an outside nonprofit technology consultant?
A Developer to Help You Customize the Product

Because Luminate is so customizable, your nonprofit will often need a developer to help you achieve full functionality. Unless your organization has an extensive in-house IT department, you’ll likely need to look for a nonprofit web consulting firm to work with you to develop your platform.

A developer can help you design and implement personalized fundraising methods that enhance your current strategy and maximize revenue for your cause.

  • ✔ Will we need a new CRM in addition to Luminate Online?
  • ✔ What types of fundraising do we want to explore?
  • ✔ Which nonprofit web development consultants will we contact?
A Plan for Data Migration

In order to use your new platform, you’ll need to have a plan in place for transferring existing data from your old CRM or fundraising software to your new system. Data migration can be complicated, but this step is essential to effectively implementing the Luminate Suite -- including Luminate Online.

Data is at the crux of your fundraising strategy, so you need to be thorough when cleaning and migrating your data. A nonprofit web consultant can help ensure your data migration is stress-free and effective.

  • ✔ Will we need outside assistance cleaning our data?
  • ✔ What is the timeline for our data transfer?
  • ✔ Who is in charge of ensuring that the data transfer is complete?


Learn more about why successful data migration is vital to your fundraising strategy and discover how to streamline the process!


Learn how DNL OmniMedia can help your nonprofit implement Luminate Online!

Examples of Successful Luminate Online Solutions

Interlochen Center for the Arts

DNL OmniMedia worked with Interlochen Center for the Arts to build out custom donation forms that are responsive and specific to their website.

To make these donation forms a reality, we created a custom Luminate Online skin (i.e. wrapper) based on existing Drupal themes and styled the forms to fit the nonprofit’s site.

The result was a custom-made donation form that was not only useful, but engaging for donors!

North Shore Animal League

North Shore Animal League, DNL Omni Media set out to create unique TeamRaiser configurations that could appeal to supporters in a creative way.

We worked with North Shore Animal League to develop a unique peer-to-peer fundraising option. In addition to traditional peer-to-peer campaigns, we made it possible for supporters to donate their birthdays, bar or bat mitzvahs, and weddings to the cause.

In lieu of gifts, supporters could accept donations in honor of these special occasions, creating a unique donation experience while boosting peer-to-peer engagement (not to mention funds).


Learn how DNL OmniMedia can help your nonprofit implement Luminate Online!

Additional Resources

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