Nonprofit CRM Consulting & Data Management Services

Simplify Your CRM, Boost Data Efficiency, and Enhance Donor Engagement

At DNL OmniMedia, we bring years of expertise in nonprofit CRM consulting and data management, helping organizations migrate, integrate, and optimize their CRM systems for efficiency and scalability.

No two nonprofit CRMs are the same, which is why data migration and CRM optimization can be complex. Our team ensures a seamless, stress-free process that cleans your data, eliminates silos, and enhances donor engagement.

The DNL CRM Accelerator program is your catalyst for data-driven fundraising success. We analyze your nonprofit’s goals and CRM data (Salesforce Nonprofit Cloud or Raiser’s Edge NXT), then recommend and implement the key DNL services proven to drive the greatest impact. By starting to truly listen to your data, you’ll make informed decisions, boost engagement, and rapidly advance your mission—with measurable, up-to-date KPIs every step of the way.

Nonprofit CRM & Data Accelerator

  • Full-service data migration for Salesforce Nonprofit Cloud, NPSP, EveryAction, Blackbaud’s Raiser’s Edge NXT, and Luminate Online.
  • Content migration for websites powered by Drupal, WordPress, and Luminate CMS.
  • Automated ETL (Extract, Transform, Load) processes for nonprofit CRM data transfers.
  • Salesforce integrations & workflow automation for fundraising, donor management, and reporting.
  • Custom donor portals that provide easy access to donation history, updates, and engagement.
  • Seamless payment integrations to improve donor experience and streamline transactions.
  • Migration & setup of nonprofit email tools, including Marketing Cloud, Mailchimp, HubSpot, and Blackbaud Luminate Online.
  • Email segmentation & automation to enhance donor engagement and retention.
  • Domain Name System (DNS) management & migrations to ensure secure and seamless website access.
  • Firewall configuration, caching, and CDN setup to improve website security and performance.
  • Identify and remove duplicate records to improve CRM accuracy.
  • Standardize data fields for better reporting and segmentation.
  • Enhance your CRM’s functionality with custom fields, dashboards, and reporting tools.
  • Ongoing support and optimization to align CRM processes with your nonprofit’s evolving needs.

We empower you to build a clear, actionable strategy that turns your CRM into a powerful engine for impact, aligning technology with your mission and fundraising goals.

We collaborate with your team through structured workshops to define a multi-year CRM strategy. This includes setting clear objectives, measurable KPIs, and success metrics aligned with your mission, fundraising goals, and operational needs. We guide platform selection and utilization across Salesforce Nonprofit Cloud, NPSP, EveryAction, Blackbaud’s Raiser’s Edge NXT, Luminate Online, and HubSpot.

Comprehensive audits of your existing CRM instances to evaluate data quality, system configuration, user adoption, security, and integration effectiveness. We provide actionable recommendations for improvement, leveraging data cleanup, deduplication methodologies, and custom reporting expertise.

Structured programs to ensure successful user adoption of new or optimized CRM systems. This includes developing communication plans, creating customized training materials (beyond basic how-to), facilitating user acceptance testing (UAT), and establishing feedback mechanisms.

Establishing formal policies, procedures, and roles for managing data assets within your CRM. This covers data ownership, quality standards, security protocols, privacy compliance (e.g., GDPR, CCPA), and data retention policies.

Positioning CRM as a core component of a broader digital strategy. We advise on how CRM integrates with your website, marketing, advocacy, and other digital touchpoints to create a unified constituent experience.

Go beyond the basics. We optimize your CRM to unlock deeper insights, streamline complex operations, and drive greater impact for your mission.

Deeper dives into custom object development, complex Flow/Process Builder automations, and Apex triggers for specific nonprofit Salesforce use cases (e.g., advanced grant management tracking, impact reporting, volunteer management within Salesforce).

Maximizing advanced capabilities like moves management, portfolio management, custom reporting in RE NXT, and advanced segmentation, A/B testing, personalization, and advocacy tools in Luminate Online.

Full utilization of HubSpot’s CRM, Marketing Hub, Sales Hub, and Service Hub functionalities for nonprofits, including advanced lead scoring, custom reporting, and complex workflow automation.

Implementing sophisticated BI tools (e.g., Tableau, Power BI) for deeper insights into donor behavior, campaign performance, and program impact, creating dynamic dashboards from multiple data sources.

Expanding beyond existing integrations to connect your CRM with a wider array of nonprofit-specific systems such as Volunteer Management Platforms, Event Registration & Ticketing Systems (e.g., Eventbrite, Cvent), Grant Management Systems, Accounting & ERP Software (e.g., QuickBooks, NetSuite), and SMS/Text Messaging Platforms for donor engagement.

Integrating AI/ML tools (e.g., Salesforce Einstein, third-party platforms, our own StewardAI) to identify donor churn risk, predict next-best-ask, personalize donor communications, and optimize fundraising campaigns.

Beyond implementation, we offer ongoing support and specialized programs to ensure your CRM continually evolves with your needs and remains a secure, powerful asset.

Comprehensive service designing, implementing, and optimizing personalized donor journeys across all communication channels (email, web, social, direct mail) orchestrated through your CRM and marketing automation platforms like Salesforce Marketing Cloud, Mailchimp, HubSpot, and Blackbaud Luminate Online.

Ongoing, proactive CRM administration, maintenance, and support services for nonprofits lacking in-house expertise. This includes regular health checks, user management, minor configuration changes, and troubleshooting.

Develop and deliver specialized, role-based training programs (e.g., for fundraisers, marketers, program staff) and advanced workshops on specific CRM functionalities or best practices, including “train-the-trainer” programs.

Deepening your security for CRM data through security audits, access control implementation, data encryption strategies, compliance assistance (e.g., PCI DSS for payment data), and incident response planning.

Ensuring your Salesforce org stays secure, compatible, and up-to-date through proactive release readiness assessments, sandbox testing, update implementation, and end-user training aligned with Salesforce’s tri-annual Spring, Summer, and Winter releases.

  • Specialized Expertise – Years of experience working with nonprofit CRMs like Salesforce Nonprofit Cloud, Blackbaud’s Raiser’s Edge NXT, Luminate Online, and more.
  • End-to-End Migration & Integration – Secure, accurate, and complete CRM migrations with integrations tailored to your nonprofit’s needs.
  • Data Integrity & Cleanup – Improve data accuracy, remove duplicates, and structure records for better usability and reporting.
  • Custom Automation & Workflows – Automate data processes to enhance efficiency and reduce manual effort.
  • Security & Compliance – Ensure your nonprofit data meets industry standards for privacy and security.
Technology Support

Strategy, implementation, optimization, and training.

Nonprofit Solutions

Built to align with fundraising, donor management, and grant tracking needs.

Technology Engagements

Whether you need a full implementation or targeted improvements, we’re here to help.

Nonprofit CRM Consulting & Data Management Services Projects

Lupus Research Alliance

Lupus Research Alliance

Lupus Research Alliance leveraged DNL’s nonprofit tech consulting services to migrate data and launch a new, improved fundraising website. Learn more »
Interlochen Center for the Arts

Interlochen Center for the Arts

Discover how we helped Interlochen mount the largest campaign effort in their history. Learn more »
Literacy Connects

Literacy Connects

DNL OmniMedia successfully implemented Salesforce Nonprofit Cloud for Literacy Connects. Learn more »
World Help

World Help

DNL OmniMedia has provided World Help nonprofit consulting services for over 5 years. Learn more »
Brooklyn Conservatory of Music

Brooklyn Conservatory of Music

Brooklyn Conservatory of Music revamped its website with DNL OmniMedia to enhance fundraising, engagement, and user experience. Learn more »
PBS SoCal

PBS SoCal

Discover how DNL OmniMedia’s Automated Pledge Type Update System streamlines donor data management and improves fundraising efficiency. Learn more »
KIPP Metro Atlanta Schools

KIPP Metro Atlanta Schools

KIPP Metro Atlanta improved fundraising with DNL’s integration, training, and real-time data solutions. Learn more »
Myeloma Canada

Myeloma Canada

DNL OmniMedia built scalable, bilingual TeamRaiser sites to help Myeloma Canada streamline events and boost engagement. Learn more »

Nonprofit CRM Consulting & Data Management Services Clients