Nonprofit Analytics

Help use data to develop smarter strategies

Make your data work for you. DNL will guide your nonprofit in setting your analytics framework so your organization can best use its data to develop smarter strategies. At DNL OmniMedia, we provide the following data analysis and web analytics services:

Web Analytics

  • Google Analytics audits
  • Google Analytics configuration optimizations
  • Google Analytics implementations
  • Google Tag Manager implementations

Strategic Planning & Data Analysis

  • Data review and analysis
  • KPI identification and goal setting
  • Data mapping
  • Data segmentation

Digital Measurement & Testing

  • Conversion rate optimization
  • A/B and multivariate testing
  • Donation performance benchmarking

Data Reporting & Visualizations

  • Google Analytics standard and custom reporting
  • Tableau and Excel performance dashboard reporting

Nonprofit Analytics Clients