Understanding TeamRaiser
TeamRaiser is one of Blackbaud’s most established peer-to-peer fundraising platforms, supporting participant-led and event-based fundraising programs for nonprofit organizations of all sizes. While the platform itself has been in place for many years, how nonprofits use TeamRaiser has continued to evolve.
It’s a top-to-bottom solution made for organizations that are ready to invest in their peer-to-peer strategies and develop more complex multichannel campaigns. To date, TeamRaiser has been used by 1000+ organizations, conducted 6.5 million+ fundraisers, and facilitated $867 million+ in donations. As Blackbaud’s most flexible peer-to-peer solution, TeamRaiser is highly customizable and can be configured to meet your nonprofit’s particular fundraising needs. It shines during major peer-to-peer campaigns, such as a peer-to-peer campaign that culminates in a walkathon or a 5K race.
Today’s peer-to-peer programs demand more flexibility, better participant experiences, and clearer insight into fundraising performance. This guide is designed to help nonprofit teams understand TeamRaiser in its current state, how it supports modern peer-to-peer fundraising strategies, and how organizations extend the platform over time as their programs grow.
Whether you are evaluating TeamRaiser for the first time or looking to get more value from an existing program, this guide focuses on how nonprofits are using TeamRaiser today and how it fits into a long-term peer-to-peer fundraising ecosystem.
TeamRaiser Pricing
Of Blackbaud’s peer-to-peer fundraising tools, TeamRaiser has the highest price point due to its expansive functionality and customization capabilities. Because of this, it’s best suited for mid-sized to large nonprofit organizations that are leveling up major, event-based peer-to-peer campaigns rather than smaller organizations that don’t rely on peer-to-peer as a major revenue stream.
TeamRaiser can be purchased in tandem with the entire Luminate Online suite, or as an independent module. However, it’s important to remember that this investment will likely require a larger budget than the cost of just the software license itself. For instance, your organization will want to invest in tech consulting for custom configurations of your TeamRaiser instance should you purchase this solution.
To learn more about TeamRaiser pricing and implementing it into your tech stack, contact DNL OmniMedia today. Our team can help discern whether this is the right solution for you and if so, help you get in touch with Blackbaud.
Tools to Make the Most of TeamRaiser
DNL OmniMedia has developed a suite of advanced enhancements for TeamRaiser organizations, informed by years of working with nonprofits running complex, high-volume peer-to-peer programs. These enhancements are designed to extend TeamRaiser’s capabilities while keeping the platform at the center of peer-to-peer fundraising operations.
Enhanced Search
Enhanced Search improves how participants, teams, and donors are discovered across TeamRaiser events. This enhancement provides a more flexible and intuitive search experience, helping supporters quickly find the people or teams they are looking to support.
Organizations commonly use Enhanced Search to:
- Improve the donor experience during active campaigns
- Support DIY, tribute, and multi-location fundraising programs
- Make participant and team discovery easier across large events
Dashboards & Insights
Dashboards and Insights provide a clearer view of peer-to-peer performance across events, teams, and campaigns. This enhancement transforms fundraising data into visual, easy-to-understand insights that support both day-to-day management and long-term planning.
Nonprofit teams rely on Dashboards and Insights to:
- Monitor progress during active campaigns
- Compare performance across events or years
- Share meaningful insights with leadership and stakeholders
Real-Time Trackers
Real-Time Notifications and Trackers provide live visibility into fundraising activity as it happens. This enhancement allows nonprofit teams to surface timely updates during key fundraising moments and maintain momentum throughout a campaign.
Common use cases include:
- Internal and public-facing displays of fundraising progress
- Giving days and time-bound fundraising pushes
- Live events such as walks, runs, radiothons, and telethons
Prospect Manager
Prospect Manager extends TeamRaiser by giving participants deeper insight into their donor relationships. Built to work within the Participant Center, this enhancement helps fundraisers better understand who they are engaging and how those relationships evolve over time.
Organizations use Prospect Manager to:
- Strengthen long-term participant engagement
- Support high-performing and high-potential fundraisers
- Encourage more personalized outreach
Blackbaud TeamRaiser Features
TeamRaiser provides a set of core capabilities that nonprofit teams rely on to manage peer-to-peer fundraising programs effectively. These capabilities form the foundation of how organizations run campaigns today.
Participant Center
TeamRaiser equips peer-to-peer fundraiser participants with the ability to manage their fundraising pages and teams through an intuitive, mobile-accessible dashboard. It has built-in email communication, automation, and segmentation to make it easy for participants to spread the word. Users can log offline gifts to ensure those gifts are accounted for toward their peer-to-peer efforts, and you can share step-by-step guidance to help participants reach their goals.
Additionally, with personalized fundraising pages, returning participants can pick up where they left off in the year prior with the same address books and donor lists in their toolbox. Because of the Facebook integration, participants can log in with the social network and thank donors that gave via social media. In just one instance of how the Participant Center elevates participants, Blackbaud has found that peer-to-peer participants who send emails via the Participant Center raise 2x more than those who don’t.
Customizable Personal Pages
With TeamRaiser, peer-to-peer participants can create personal fundraising pages dedicated to their efforts. Within this page, they can share their story and why they’re raising funds for your cause. This can go a long way when it comes to inspiring friends, family members, and colleagues to give.
Further, participants can set goals for their personal peer-to-peer involvement and track progress toward those goals. Personalized goals not only keep participants accountable, but motivate them to achieve and surpass their fundraising goals year after year.
Gamification for Supporters
TeamRaiser has built-in tools designed to motivate peer-to-peer participants to higher levels of activity during your campaigns. Participants can earn behavior-based badges correlating to fundraising milestones during their campaigns, such as contacting a certain number of prospects or raising a certain amount of funds. These badges can then be displayed directly on their personal fundraising pages as a sign of achievement.
Competitive leaderboards update in real-time as donations come in, garnering a sense of healthy competition between participants. Users can view lists of top individual fundraisers and fundraising teams, and compete to raise the most funds and come out on top.
Advanced Marketing Tools
TeamRaiser is equipped with advanced marketing tools to help your team spread the word about the fundraiser, recruit effective participants, and retain those participants long after the campaign has ended.
You can track key email metrics such as open and click-through rates to understand which marketing communications are most effective with your audience. With segmented communications, you can identify your most influential supporters and automate your communications to those groups to thank them and encourage their continued enthusiasm. Plus, for annual peer-to-peer fundraisers, you can pick up where you left off in the year prior with tools aimed at retaining past participants.
Automated Coaching
Participants in your peer-to-peer programs are eager to fundraise for your cause, but they’re often not equipped with years of fundraising experience to help them reach their goals. TeamRaiser’s automated coaching empowers you to provide step-by-step guidance to help participants achieve success.
Directly within the Participant Center, you can share hints, updates about the campaign, and important deadlines. You can trigger timely email messages that will be relevant to participant needs at certain points of the campaign, to provide the most helpful information when it’s needed. These messages and emails can be triggered by participants’ actions— whether it’s registering for the event, reaching a benchmark goal, or approaching a milestone.
Reporting & Dashboards
TeamRaiser offers a combination of both standard and custom reports so your team can stay up-to-date on fundraising performance. With configurable dashboards, you can visualize the key performance indicators that best represent success for your team. By tracking key benchmarks, you can quickly identify growth opportunities for your campaign and act on them accordingly.
Reports can also be scheduled with automated delivery to ensure the information you need is available when you need it. And, if you’re a Raiser’s Edge NXT user, you can integrate that system with TeamRaiser to align your peer-to-peer reporting with overall operations reporting for a full picture of your fundraising efforts.
When and Why Nonprofits Extend TeamRaiser
As peer-to-peer programs grow, nonprofits often reach a point where they want to extend TeamRaiser to better support their needs. This is typically driven by program maturity rather than limitations of the platform itself.
Common Triggers for Extending TeamRaiser
Nonprofits often choose to extend TeamRaiser when they experience:
- Growth in the number of events, locations, or participants
- Increased focus on participant engagement and personalization
- Time-sensitive fundraising moments such as giving days or live events
- Greater demand for performance insight from staff and leadership
Extending TeamRaiser allows organizations to build on their existing foundation while adapting to evolving fundraising strategies.
Benefits of TeamRaiser, Blackbaud Peer-to-peer Fundraising Software
Impactful Integrations
Because TeamRaiser integrates directly with Luminate Online, Blackbaud CRM solutions, Facebook, and more, the functionality of this peer-to-peer software is drastically expanded. Beyond setting up peer-to-peer fundraising pages, marketing the opportunity, and collecting peer-to-peer funds, you can also conduct social fundraising, more general fundraising (such as through online donation pages), and advanced marketing.
Accessible for Participants
TeamRaiser sets your participants up for success, whether it’s their first peer-to-peer fundraiser or they’ve been a regular supporter. From setting up fundraising pages, connecting those pages to Facebook for social fundraising, or learning the best practices for peer-to-peer fundraising, TeamRaiser equips them with the tools and guidance to complete the task. This means that participants have more autonomy and won’t need to come to your nonprofit for assistance at each step in the process.
Enlightened Recruitment
TeamRaiser empowers you to add new dimensions, such as social media recruitment, to your peer-to-peer strategy. For example, you can identify social influencers in your community— supporters that are particularly impactful on social media— and invite them to be ambassadors for peer-to-peer fundraising events. You can provide these participants with shareable codes which they can post on social media with the goal of registering other participants.
Using TeamRaiser Strategically Over Time
TeamRaiser delivers the most value when it is intentionally aligned with an organization’s fundraising strategy, event model, and internal workflows. Nonprofits that see long-term success with TeamRaiser tend to view it as a core component of their peer-to-peer fundraising ecosystem rather than a one-time campaign tool.
Aligning TeamRaiser With Fundraising Strategy
Successful organizations configure TeamRaiser based on how they expect supporters to participate. Clear event structures, team models, and participation pathways make it easier to scale programs and maintain consistency as campaigns grow.
Maintaining Visibility During Active Campaigns
Clear visibility into campaign performance allows staff to respond to momentum as it happens. When teams can easily see how events, teams, and individuals are performing, they are better positioned to support participants and adjust outreach in real time.
Supporting Participant Success Through Engagement
Participant engagement is central to peer-to-peer fundraising success. Nonprofits that focus on clear onboarding, thoughtful communication, and visible progress help fundraisers stay motivated and confident throughout their journey.
Ongoing Optimization and Refinement of Programs
Peer-to-peer programs evolve over time. Organizations that regularly assess participation patterns, engagement levels, and fundraising outcomes are better equipped to refine their approach and improve results year over year.
Supporting TeamRaiser for Your Nonprofit
Supporting TeamRaiser as a Long-Term Peer-to-Peer Program
Implementing TeamRaiser is only the beginning. Long-term success depends on continued alignment between the platform, fundraising strategy, and organizational goals.
Strategic Planning and Configuration
As programs evolve, nonprofits often revisit how TeamRaiser is configured to ensure it continues to support participation and engagement effectively.
Training and Enablement
Clear guidance and training help staff, volunteers, and participants use TeamRaiser confidently, especially as programs and enhancements expand.
Ongoing Partnership and Support
Many nonprofits benefit from working with a partner who understands both TeamRaiser and the realities of peer-to-peer fundraising. Long-term support helps organizations adapt their programs while maintaining stability.
Common TeamRaiser Questions
What is Blackbaud TeamRaiser?MoreLess
TeamRaiser is Blackbaud’s peer-to-peer fundraising platform designed to support participant-led and event-based campaigns. It is commonly used for walks, runs, and other large fundraising events where individuals and teams raise money on behalf of a nonprofit.
Who is TeamRaiser best suited for?MoreLess
TeamRaiser is best suited for mid-sized to large nonprofit organizations that rely on peer-to-peer fundraising as a major revenue stream and need a highly customizable solution to support complex, multi-event campaigns.
How does TeamRaiser support participant and team fundraising?MoreLess
TeamRaiser allows participants to create personal fundraising pages, join or create teams, set fundraising goals, and engage donors through built-in tools that support individual, team, and corporate fundraising programs.
How much does TeamRaiser cost?MoreLess
TeamRaiser is Blackbaud’s highest-priced peer-to-peer solution due to its advanced functionality and customization options. Pricing varies based on configuration and is often combined with additional consulting and implementation services.
Can TeamRaiser be extended or customized?MoreLess
Yes. Many nonprofits extend TeamRaiser over time using enhancements such as advanced search, dashboards, real-time fundraising trackers, and participant engagement tools as their peer-to-peer programs grow.
How do nonprofits use TeamRaiser strategically over time?MoreLess
Successful nonprofits align TeamRaiser with their fundraising strategy, event structure, and internal workflows. Over time, they optimize campaigns by refining engagement, monitoring performance, and extending functionality as needs evolve.
Can DNL OmniMedia help with TeamRaiser implementation and optimization?MoreLess
Yes. DNL OmniMedia works with nonprofits to evaluate, implement, extend, and optimize TeamRaiser as part of a long-term peer-to-peer fundraising ecosystem.
Built on TeamRaiser, Customized for You
Since 2007, DNL OmniMedia has partnered with nonprofit organizations to deliver custom digital solutions that increase efficiency, engagement, and fundraising success. Our team is comprised of nonprofit technology specialists who understand both the challenges and the opportunities within your sector.
End-to-End Support
Strategy, implementation, optimization, and training.
Custom-Tailored Solutions
Built to align with fundraising, donor management, and grant tracking needs.
Flexible Engagements
Whether you need a full implementation or targeted improvements, we’re here to help.
Let’s Enhance your TeamRaiser Together
Empower your supporters, reduce staff workload, and elevate your digital donor experience. Get in touch with DNL OmniMedia to start customizing an experience for your donors.