The Super Bowl. It’s more than just football, Super Bowl squares and snack stadiums. It’s when advertisers show the world months of hard work for a 30-second spot (that costs more than $5 million, by the way) to grab the attention of millions of viewers and get them talking. As nonprofit marketers, your budget and timelines are likely drastically shorter than those mega-brands, but there are some key concepts that you should definitely “borrow” for your next campaign strategy. Here, we're featuring everything we learned from the best and worst Super Bowl ads of 2018.
Blackbaud has been slowly releasing new features in Luminate Beta over the course of the last year, and while you may not be jumping up and down yet, there are already some features to get excited about. Today we’re sharing three features that we’re already using – and how you can too.
By now, you're well aware that technology is a crucial piece of any nonprofit's operations. From streamlining day-to-day projects to centralizing expansive fundraising campaigns and multifaceted donor stewardship strategies, your nonprofit technology solution can make or break your efforts.
Because software is so vital, there are an almost endless number of technology solutions for your nonprofit to sort through as you design an overarching technology strategy that addresses all of your many needs.
The technology wave is here to stay, that's for certain. Many nonprofits have jumped on board to use new, innovative platforms to improve their fundraising strategies.
Online fundraising opens another stream of revenue for your organization to connect with you donors—and the better you know your donors, the more successful your fundraising strategy will be.
Check out the 3 ways technology can benefit your fundraising strategy:
As with most things, you may find that there never seems to be enough time to do everything you would like to within your Luminate Online™ instance. But, if you’re strategic about where you focus your time, and know some of the ways to optimize your database, you can get the most from your resources.