Mobile Donor Engagement: 3 Essential Concepts

You already know how much time you spend every day browsing social media, checking your email, or texting with friends on your smartphone. All of your donors spend the same amount of time using their mobile devices, if not more. If you’re not already targeting them there, it’s time to start!

Mobile donor engagement has become an essential element of any successful campaign in the age of the smartphone, from peer-to-peer fundraising campaigns to digital advocacy projects.

Free Prize Inside: Unwrap the True Value of the Peer-to-Peer Donor

This article was contributed by Maureen Wallbeoff

Peer-to-Peer Fundraising! All the cool kids are doing it. It’s no secret that Peer-to-Peer (P2P) programs have been a great addition to nonprofit online fundraising programs. Organizations of all sizes, missions, and budgets are giving the people what they want – custom fundraising pages for real life events (RLE) like runs and walks, and life events (DIY), like tributes and celebrations.  Chances are good that if you aren’t already offering a P2P program, your organization has put one on your road map.

Salesforce Reporting Basics for Nonprofits

This article was contributed by Matt Devine, Database and CRM Manager at Cathexis Partners.

If your nonprofit uses a Salesforce-based product, such as the Nonprofit Success Pack™ (NPSP) or Luminate CRM™, you have at your fingertips some of the most powerful, flexible reporting tools available for nonprofits. But do you know how to use them?

Here are a few basics to understand as you get started with Salesforce reports:

5 Reasons to Seek Strategy Consulting for Nonprofit Tech

For many nonprofits, it would be impossible to operate without powerful technology.

The Ultimate Google Grant Management Guide for Nonprofits

Many nonprofits already know that Google Grants can be a powerful piece of your fundraising and marketing strategy. To recap: A Google Grant provides eligible nonprofits with $10,000 per month to spend on Google AdWords ads. These ads are featured whenever an individual searches for the keywords associated with the ad, and users will see the ad copy at the top of their Google search results along with a link to your nonprofit's website. 


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