Step 1. Devleop Nonprofit Strategy

  • Data Review and Analysis
  • KPI Identification and Goal Setting
  • Data Mapping
  • Data Segmentation
  • URL Naming Convention Recommendations
  • Email Campaign Tagging Recommendations

Step 2. Capture Nonprofit Web Analytics

  • Google Analytics Audit
  • Google Analytics Configuration Optimization
  • Google Analytics Implementations
  • Google Tag Manager Implementations
     

Step 3. Measure Nonprofit Performance

  • Email Performance Analysis
  • Donation Performance Analysis and Industry Benchmarking
  • Website Engagement Analysis
  • Website eCommerce Transactions, Goals and Conversion Rate Performance Analysis
  • A/B and Multivariate Testing
     

Step 4. Create Nonprofit Data Reports and Visualizations

  • Google Analytics Standard and Custom Reporting
  • Tableau and Excel Performance Dashboard Reporting

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