Myeloma Canada

Client Overview

Myeloma Canada is a national nonprofit dedicated to supporting Canadians affected by multiple myeloma through advocacy, education, research, and care. Their community-based fundraising model relies on endurance events held across the country to raise awareness and drive impact. To support growth and maintain their bilingual identity, they needed a scalable event infrastructure that could serve both national and local campaigns while delivering a consistent experience for participants, sponsors, and volunteers.

Platforms in Use:

• TeamRaiser
  Used to power Myeloma Canada’s peer-to-peer fundraising campaigns, supporting robust event functionality.
• PageBuilder
  Enabled flexible, component-based content management, allowing for easier updates and content reuse across microsites.
• Custom Microsite Framework
  Developed by DNL to allow scalable deployment of branded, event-specific websites within a unified system.
• Conditional Logic in TeamRaiser Wrapper
  Delivered dynamic content, logos, and menus based on event-specific parameters while maintaining a consistent core brand.
• Multilingual Architecture
  Supported fully bilingual microsites with Canadian English and French formatting and content delivery.

The Challenge

Each of Myeloma Canada’s events required its own microsite—complete with unique branding elements, bilingual content, and localized sponsor information—while maintaining a consistent look, feel, and user experience across the broader Myeloma Canada ecosystem. The team needed a solution that would allow them to manage this complexity efficiently and scale their event infrastructure as participation grew.

Pain Points:

• Needed a scalable system to support multiple endurance events across different regions and cities.
• Required bilingual content delivery to ensure accessibility for both English and French-speaking constituents.
• Faced challenges maintaining consistent branding across numerous independently managed microsites.
• Encountered inefficiencies in managing and updating event-specific content with limited internal technical resources.
• Sought to enhance the experience for event participants, sponsors, and community members with more tailored, localized content.

DNL OmniMedia partnered with Myeloma Canada to implement a scalable, multilingual microsite framework for their TeamRaiser-powered events.

This solution streamlined content management, reinforced brand consistency, and ensured an inclusive experience for English and French-speaking participants across the country.

Strategic Event Framework

To support both nationwide and city-specific events, DNL developed a flexible PageBuilder-based microsite template. This enabled Myeloma Canada to efficiently deploy new event sites using reusable content components—reducing the technical lift and accelerating rollout timelines.

Branded TeamRaiser Wrapper with Conditional Logic

A universal wrapper provided the foundation for consistent branding across all event sites. Through the use of conditional logic, each microsite dynamically displayed event-specific logos, navigation menus, and localized sponsor details—allowing each campaign to maintain its unique identity within the larger framework.

Fully Bilingual Architecture

The event infrastructure was designed with bilingual accessibility at its core. Participants could seamlessly toggle between English and French versions of the site, with region-specific content automatically presented in the preferred language. The system also supported Canadian formatting standards to ensure clarity and familiarity for users across provinces.

Event System Structure and Processes

To enhance efficiency and consistency across events, DNL worked with Myeloma Canada to implement a unified TeamRaiser framework with conditional logic and reusable components—streamlining the setup of campaigns, branding, and localized content.

Scalable Infrastructure for Growth

The architecture accommodates both national and local fundraising campaigns—positioning Myeloma Canada for future expansion.

Streamlined Rollout Across Multiple Events

The microsite template framework enabled faster, more consistent event launches—meeting expectations for both participants and sponsors.

Improved Content Management with PageBuilder

With reusable PageBuilder components, the team can make content updates independently, with minimal reliance on technical resources.

Enhanced Accessibility for Constituents

Fully bilingual microsites foster inclusivity and increase engagement from all regions of Canada, including English and French-Speaking Constituents.