The National Partnership for Women & Families (NPWF) is a grant supported research organization that promotes fairness in the workplace, quality health care, and policies that help women and men meet the dual demands of work and family.
NPWF's primary site attracts 3 different types of site visitors:
1. Staff - A large amount of site traffic is from NPWF staff
2. Resource Visitors - Anyone looking for resources
3. Donors & Action Takers - Those contributing to the cause through donations and those involved in support of NPWF as advocates
A well thought out content strategy keeps resources organized. The content strategy allowed developers to create a category based tagging system that dynamically populates and cross-promotes content.
The standard Luminate CMS site search was integrated into the website. The search allows for site-wide search of content, as well as specific search parameters within their Resource Library and News Room.
The donations forms were streamlined for ease of use on mobile devices.
Working together with the National Partnership for Women & Families, we have created a number of Luminate CMS websites for their initiatives. Each site has been customized with custom branding, design, and styles. Utilizing Luminate CMS features, we were able to integrate blog posts from the main website into their subsites.