#noteworthy on March 9, 2018

March 8, 2018
Posted In DNL Updates

Welcome to #noteworthy! Check back every Friday as we share team DNL’s most interesting, useful & unusual finds related to technology, fundraising, nonprofits, and more.

Here’s what we found to be #noteworthy this week:

1. Snap-tag, you’re it! Snapchat is testing a feature to allow users to tag others in their Snapchat Stories. The new feature would also allow viewers to tap the tag and automatically follow that person on Snapchat. This is a huge opportunity to increase your audience by having supporters give you a shout out.

2. Twitter wants in on new features, too. Twitter is also testing new features, including one that will allow for users to save tweets in a private list and view them later. For organizations who tweet out links to register for events or read supporter stories could see an increase in traffic on those articles from this new feature. They’re also testing a ramped up “share” button, allowing users to continue sharing via DMs or share via outside apps such as email or messaging.

3. Feel like you’re constantly in e-mail acquisition mode? Here’s why: According to the Email Experience Council, email marketers (yep, that’s you) should expect to lose up to 1/3 of their list every year. It doesn’t mean that you’ll lose 1/3 of your donors each year but shows why it’s more important than ever to focus on omnichannel engagement with your users. Study up on this, and other email facts here.

4. Looking to support women-led businesses following International Women’s Day? Google can help. Owners of businesses now have the ability to list themselves as “Women-Led” in the same way that they can include things like “Vegetarian-Friendly”, “Free Wifi”, or “LGBTQ friendly.”

5. Getting rid of Twitter bots won’t stop the spreading of false news. A recent MIT study showed that humans, not bots, are more likely to share false news than real news by about 70%. Large events are usually responsible for the start and spread of rumors, like the shooting at Marjory Stoneman Douglas High School and the number of RT’s provides a false reassurance to users that the information is valid.

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