Internet Marketing

Effective internet marketing begins with the creation of a functional website. Once this step is completed, you need to drive visitors to your site! By employing some of our tactics, you can increase your ROI with more donations/sales.

Search Engine Advertising

This type of marketing allows you to advertise to a targeted audience that is interested in the products/services your organization provides. When the search engine is queried with the keywords that describe your organization, your ad is posted on the results page. Regardless of how many times your ad is displayed, you typically only get charged for when someone clicks on it (pay per click).

DNL will conduct keyword research that will yield the most effective ad campaign, as well as selecting the best search engine for your target audience. Most search engine ads are also flexible enough to specify certain geographic locations you wish to advertise to. And if keeping costs down is a concern, you can assign a monthly advertising budget which the ad is not to exceed.

E-mail Marketing

This type of advertising solicits people to willingly give their permission to receive offers or information about your organization’s products/services via HTML e-mails. Well-designed e-mail campaigns can have a high return for your organization since you’re speaking to an interested audience, and the cost of sending e-mails is relatively low versus the more traditional approach of snail mail.

DNL will develop a strategy for you to generate your own organic e-mail marketing list, design and build from the ground up the e-mail campaign, as well as send the e-mails. Promoting to people who want to know more about your products/services is half the battle! Don't miss this opportunity. Contact DNL today!